Audit
Recorded walkthrough, written findings, wasted-spend figure, tracking health report.
OUR PROCESS
Audit → Strategy → Build → Launch → Optimise
Five stages, roughly six weeks from signature to a rebuilt account running at pace. You see the output of each stage before the next one starts.
The five stages
- 01
Audit — week 1
Read-only review of account structure, wasted spend, conversion tracking accuracy, creative performance and competitor positioning. Delivered as a recorded walkthrough plus a written findings document. Free, and yours whether or not you continue.
- 02
Strategy — week 2
Channel plan, budget split, target CPA or ROAS, and a forecast with its assumptions written down so you can challenge them. Signed off by you before anything is built.
- 03
Build — weeks 3–4
Campaign structure, keyword and audience research, ad copy and creative production, landing page recommendations, and conversion tracking rebuilt and verified end to end.
- 04
Launch — week 5
Controlled rollout, usually at partial budget. Daily monitoring for the first fortnight while the algorithms gather signal and we confirm the tracking reports what we expect.
- 05
Optimise — ongoing
Weekly iteration against your target. Search-term mining, creative rotation, bid and budget shifts, and a monthly strategy call. Everything visible in the dashboard as it happens.
What you get at each stage
Deliverables, not status updates.
Strategy
Channel plan, budget allocation, forecast with assumptions, agreed success metrics.
Build
Campaign structure document, ad copy and creative set, tracking implementation notes.
Launch
Live dashboard access, launch checklist signed off, daily monitoring log.
Optimise
Weekly change log, monthly strategy call, quarterly account review.
Any time
Full access to every account. Nothing is held back or kept in our own assets.
Frequently asked questions
How long until we see results?
Most accounts show meaningful movement in weeks 6–10. Anything faster is usually a tracking fix rather than a performance gain — which is still valuable, but it is not the same thing.
Do you pause our existing campaigns?
Not immediately. We keep what is working running while the rebuild happens alongside, then switch traffic across once the new structure is proven.
Who writes the ad copy and creative?
We do. Static, video and copy are produced in-house and included in the fee. You approve everything before it runs.
What do you need from us?
Read-and-write access to your ad accounts and analytics, someone who can answer questions about margins and lead quality, and sign-off at the strategy stage.
What happens at the 30-day review?
A structured session against the metrics agreed at strategy. If the direction is wrong, you can end the engagement there with no penalty.
Stage one is free
The audit costs nothing and commits you to nothing. It is also the only honest way for either of us to know whether this is worth doing.
Get your free audit