Sponsored Products — Auto
Discovery only, tightly budgeted, mined weekly for terms to graduate.
RETAIL MEDIA
Amazon Ads managed on profit, not ACoS
ACoS is a ratio, not a result. We manage to contribution margin after fees, because a 20% ACoS on a product that barely clears FBA costs is a loss you are paying to make.
18%
Typical target ACoS
+52%
Organic rank lift
3-tier
Harvest structure
Weekly
Search-term mining
DIAGNOSIS
Where Amazon accounts leak money
These are the four findings that come up most often in our Amazon Ads audits. If two of them apply to you, there is money on the table.
01
One auto campaign doing everything
No harvest structure means winning terms never graduate to their own controlled bid.
02
ACoS targeted flat across the catalogue
The same target on a 60% margin product and a 12% margin product guarantees you lose on one of them.
03
Listings ignored
Ad spend cannot fix a poor main image, thin bullets or a missing A+ section. Conversion rate caps everything.
04
Competitor targeting left running
ASIN targeting that looked clever in month one, quietly burning budget in month six.
CAMPAIGN TYPES
The three-tier campaign structure
Sponsored Products — Manual
Exact-match harvest campaigns holding proven terms at controlled bids.
Sponsored Brands
Headline and video placements defending your brand terms from competitors.
Sponsored Display
Retargeting and competitor ASIN targeting, reviewed for decay every month.
Brand Defence
Own-brand terms held at position one so competitors cannot buy your customers.
Listing input
Title, bullet and image recommendations, because conversion rate caps every campaign above it.
METHOD
How we manage to contribution
Three-tier harvest
Auto discovers, manual broad qualifies, manual exact holds. Terms graduate on evidence.
Margin-band bidding
Products grouped by contribution after FBA and referral fees, each band with its own target.
Weekly term mining
Fixed cycle. Converting terms promoted, wasteful terms negated at the right level.
Organic rank tracking
Paid and organic position tracked together, since the point is often to lift the latter.
REPORTING
Measured on profit, not ratio
Visible in your dashboard continuously, not summarised once a month.
TACoS
Total spend against total sales
Contribution
Per unit, after all fees
Organic rank
For your priority terms
Share of voice
On your own brand terms
ALSO AVAILABLE
The rest of the stack
Google Ads
Search, Shopping, Performance Max and YouTube, managed against your target CPA rather than platform defaults.
Meta Ads
Facebook and Instagram campaigns with creative production, clean Pixel and CAPI, and reporting you can audit.
Bing Ads
Lower CPCs, an older and wealthier audience, and LinkedIn profile targeting no other search engine offers.
TikTok Ads
Native-first video and Spark Ads for brands reaching a younger buyer, with the production to sustain it.
LinkedIn Ads
The most expensive clicks in advertising, targeted tightly enough to be worth it.
Amazon Ads questions
Do you need access to our margins?
Yes. Without cost of goods and fee data we would be optimising a ratio rather than your profit, which is exactly the mistake we are hired to fix.
Will you touch our listings?
We recommend; you or your team implement. Listing changes affect organic ranking, so they should not be made casually by an ads agency.
Do you manage DSP?
Not currently. If Amazon DSP is genuinely right for you we will say so and point you to a specialist rather than learn on your budget.
Free Amazon Ads audit
A read-only review delivered as a recorded walkthrough within 24 hours. Yours to keep either way.
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