Advantage+ Shopping
Automated catalogue campaigns with creative-level reporting so you can still tell what worked.
PAID SOCIAL
Meta Ads management, with the creative that makes it work
On Meta the creative is the targeting. Media buying decides how fast you find out which creative works — it does not decide whether any of it does.
7.2×
Average ROAS
−36%
Average CPA
40+
Creatives per month
98%
Avg event match quality
DIAGNOSIS
Where Meta accounts actually leak money
These are the four findings that come up most often in our Meta Ads audits. If two of them apply to you, there is money on the table.
01
Pixel and CAPI double-counting
Events sent both ways without deduplication. Reported ROAS looks strong, actual revenue does not move.
02
One creative per ad set
No volume means no learning. The algorithm needs options before it can find a winner.
03
Boosted posts treated as campaigns
Optimised for engagement, reported as marketing. They buy likes, not customers.
04
Retargeting one blanket audience
A cart abandoner and someone who watched 3 seconds of a Reel treated identically.
CAMPAIGN TYPES
Formats, and what each one is actually for
Reels & Video
Vertical-first, cut for sound-off viewing, hooks tested in the first 1.5 seconds.
Catalogue & DPA
Dynamic product ads on a deduplicated feed with availability and price rules that hold.
Lead Generation
Instant forms with qualification questions that filter rather than just capture.
Retargeting
Segmented by engagement depth and recency, with exclusion windows set from your real sales cycle.
Story Ads
Full-screen placements designed for Stories, not cropped from a square.
Carousel & Collection
Multi-product storytelling for considered purchases and higher basket values.
Click-to-WhatsApp
Conversation-first campaigns where the sale needs a human, common in your non-US markets.
METHOD
How we run a Meta account
Creative in batches
New concepts produced on a fixed cycle and tested in structured batches, not one ad at a time.
Deduplicated CAPI
Server events with matched event IDs, monitored for match quality rather than set once and forgotten.
Hook-level analysis
Reporting at the hook and format level, so you learn what to make next rather than just what won.
Incrementality checks
Geo holdouts on the larger accounts, because platform-reported ROAS always flatters itself.
REPORTING
What we measure, and what we ignore
Visible in your dashboard continuously, not summarised once a month.
ROAS
Platform and blended, side by side
CPA
By funnel stage
Hook rate
Three-second views over impressions
Event match quality
CAPI health, weekly
MARKETS
Meta Ads by market
Priced, billed and reported in local currency.
ALSO AVAILABLE
The rest of the stack
Google Ads
Search, Shopping, Performance Max and YouTube, managed against your target CPA rather than platform defaults.
Bing Ads
Lower CPCs, an older and wealthier audience, and LinkedIn profile targeting no other search engine offers.
Amazon Ads
Sponsored Products, Brands and Display, structured by harvest tier and bid against true contribution.
TikTok Ads
Native-first video and Spark Ads for brands reaching a younger buyer, with the production to sustain it.
LinkedIn Ads
The most expensive clicks in advertising, targeted tightly enough to be worth it.
Meta Ads questions
Do you produce the creative?
Yes, and it is included. Static, video and copy on a fixed monthly cycle. Meta without creative production is media buying with one hand tied.
How many ads do you test?
Enough for the result to mean something — typically 20–40 assets a month on a Growth account, in structured batches rather than ad hoc.
Our account keeps getting restricted.
Usually a policy issue in creative or landing page, occasionally a business verification gap. The audit identifies which, and we work within the rules rather than around them.
Is Advantage+ worth it?
For e-commerce with a healthy catalogue, often yes. For lead generation it is usually worse than a structured manual campaign. It depends on your data volume, and we will tell you which side you are on.
Free Meta Ads audit
A read-only review delivered as a recorded walkthrough within 24 hours. Yours to keep either way.
Get your free audit